Indie Games Showcase Global Brand Identity
An imaginative visual world celebrating the creativity of independent games. Playful miniature landscapes come together in a modular system, giving diverse games a shared stage while leaving room for their individual character. I created the original design concept and led its development into a complete brand system and guidelines, directing agency partners throughout execution. What began as an identity for the showcase grew into a global branding project, extending across digital experiences, event environments, print, and merchandise.
Creative Direction, Original Design Concept, Brand System Development, Brand Guidelines & Agency Leadership