NOMO FOMO - Fuji Rock Festival
An interactive live music map for Google Lens’s first campaign in Japan. Designed to help festivalgoers discover what was happening across Fuji Rock, a custom illustrated art wall transformed into an animated experience when scanned with Google Lens, revealing the artists currently performing on each stage. As Creative Director, I led the campaign from concept through production and personally designed the art wall and its graphics. I also attended the festival to direct the on-site execution, bringing the physical installation and digital experience together.
Creative Direction, Concept Development, Experience Design, Illustration, Graphic Design & On-Site Art Direction