Small makes a city, Google
Small businesses make a city more than a place—they make it a community. Created in response to the disruption of COVID-19, this campaign highlighted their collective importance and the ways Google could help businesses adapt, reconnect with customers, and rebuild. A modular visual system turned individual lines and shapes into a connected cityscape, expressing how each small business contributes to the bigger picture. My role spanned creative leadership, art direction, and graphic design, bringing the idea to life across campaign film, newspaper advertising, and social content.
Creative Lead, Art Direction, Design Direction & Graphic Design