Year in Search Global Campaign
Turning search trends into insights for marketers. A cohesive design system brings data, typography, and human stories together across Think with Google’s Year in Search campaign, connecting editorial content and campaign films through a bold, adaptable visual language. As Creative Director for the global project, I developed the complete design system and graphic design, and led design agencies and production studios through execution. My role extended to on-set art direction for campaign shoots, ensuring the visual approach carried consistently from graphic layouts to filmed content.
Global Creative Direction, Design System Development, Graphic Design, On-Set Art Direction & Agency and Production Studio Leadership