Hi, I'm Jihye!
I’m a creative director and hands-on designer with a focus on social-first marketing, brand systems, and culturally relevant storytelling.
I turn cultural insights into ideas built for how people discover, watch, and share. My work brings together brands, creators, and audiences through content that feels at home on the platform and connected to the culture around it.
My practice spans graphic design, animation, video, and social content. I move between setting the creative direction and making the work myself, leading agencies, artists, creators, and production teams from early ideas through final execution.
At Google, I worked across global and local teams and served for eight years on the APAC Marketing Creative Review (AMCR) panel, reviewing creative work from across the region. That experience shaped my ability to connect brand ambition with local relevance and give clear, actionable creative guidance.
I bring a deep understanding of APAC cultures, particularly Japan and Korea, and communicate comfortably across markets and disciplines.