Google Japan is launching the Pixel phone in 2018. It is 3rd generation of Pixel but Japan doesn't know anything. So we responded with an integrated campaign within minimal ideating time - including a teaser campaign to make audience excited before the phone is launching.
Challenge: we need to promote a new phone without the actual product for the teaser campaign.
Solution: make a 3D model of the phone and use it for the entire campaign (installation, web, OOH, pre-launch video etc.) and make a seamless connection when the phone is launching.
Role: Designer, 3D Artist, Animator
Created conceptual design mocks and animations for the campaign.
Actual installations at different landmarks in Japan.