Google Play AllStars
A vibrant brand system and physical experience for Google Play at G-Star in Busan. Built around colorful geometric forms, the identity connects event branding, signage, stage graphics, and installations, bringing a consistent visual presence to the gaming event. Working with the Google Korea team, I developed the brand system and led the spatial design, translating the identity into the physical environment. I also traveled to Busan to review the on-site installation and ensure the finished spaces reflected the design intent.
Brand System Development, Graphic Design, Spatial Design Direction & On-Site Design Review