Magic Eraser - Japan Social Campaign

A playful take on ghost stories, showcasing Google Pixel’s Magic Eraser through a photobombing spirit that keeps getting erased. The campaign brought together a branded short-film series and influencer content, with each creator interpreting the supernatural in their own style. My role spanned brand campaign strategy, creative leadership of Hakuhodo, and on-set art direction, alongside creator selection, script development, brand guidelines, and creative review.

Brand Strategy, Agency Creative Direction, On-Set Art Direction, Production, Influencer Selection, Script Development, Brand Guideline Development & Creative Review

Brand Campaign — Ghost Stories

A series of vertical short films pairing cinematic visuals with playful character direction, weaving Magic Eraser demonstrations into each ghost encounter.

Brand Campaign Strategy, Creative Direction of Hakuhodo, On-Set Art Direction & Production

Influencer Campaign

Extending Ghost Stories through creator-specific takes on the supernatural—from horror makeup to playful ghost-photo scenarios and Magic Eraser demonstrations.

Influencer Selection, Script Development, Brand Guideline Development & Creative Review

Audience Response

Selected audience reactions to Ghost Stories on Instagram and TikTok, highlighting the series’ humor, its playful ghost character, and requests for more episodes.

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