Ramadan with Google - Indonesia Social Campaign

A music-led Ramadan campaign for Google Indonesia featuring Nasida Ria. Everyday questions became a playful musical journey through surreal food landscapes, colorful visuals, and relatable Ramadan moments, with karaoke and creator content inviting audiences to join in. As Creative Director, I led the local agency from concept development through art direction and creative execution.

Creative Director, Concept Development, Art Direction & Local Agency Leadership

The Insight — A New Generation of Fans

Legendary Indonesian group Nasida Ria was finding a new audience among Gen Z. Recognizing this renewed enthusiasm, I proposed a collaboration with Google—connecting a familiar cultural voice with a new generation.

The Creative — Nasida Ria × Google

A playful visual world brought the collaboration to life, placing the group inside bowls of food, atop snacks, and on biscuit tins. Music and humor connected everyday Ramadan questions with Google’s helpfulness.

Participation — Sing Along, Join In

A karaoke version invited audiences to duet, while creator content extended the campaign through personal takes on Ramadan and Eid celebrations.

Results & Recognition

64M+ Views

Silver — Best Branding Campaign
TikTok Ad Awards Indonesia 2024
Indonesia Ramadan — Google × Nasida Ria

The campaign generated media coverage, enthusiastic audience responses, and unofficial reuploads, extending its reach beyond Google’s own channels.

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